What do you get when twelve different technology companies are acquired and rolled into one? Most mergers on this scale simply don’t work, but for AppNet, the newly combined entity took off. With a blend of strategic thinking and marketing savvy, AppNet created five new lines of business that could be easily understood by corporate customers and that each recently acquired company couldn’t provide on their own. Tied together with a visually stunning corporate identity and spot-on messaging, AppNet’s disparate offerings became one tightly unified brand with a coherent value proposition to the market. As a result, deals grew larger and more complex, propelling AppNet to a leadership position as one of the Top 5 Internet professional services companies in the United States by CIO Magazine and one of the 50 largest pure Internet companies by Internet World magazine; #1 in growth and #2 in revenue. Got your attention? Call us and we’ll fill you in on the details.
Initiatives & Selected Projects:
AppNet.Com Redesign
Within three months of its release, we delivered a 170% increase in traffic and won an armful of Web Marketing Association awards for creative achievement.
Demand Generation
We successfully turned AppNet’s online marketing into the company's primary generator of qualified leads, pulling in more than $109 million in prospective business.
The ‘Warning’ Recruiting Advertising Campaign
To grow the company, we launched a national recruiting campaign with tongue-in-cheek messaging to our targeted demographic of GenXers.
E-Biz Insider
We developed AppNet’s e-Biz Insider e-mail program to keep customers, prospects, analysts and industry onlookers abreast of the company’s momentum and rapid growth.
The 7 Rules of e-Business Every CEO Must Know
To promote thought leadership and generate leads, the 7 Rules campaign introduced AppNet to CEOs in a thought-provoking form — by measuring their e-business readiness.
‘3 Minutes After the e-Bang ‘ Annual Report
We chose to use the typically stodgy event of publishing an annual report to market AppNet’s distinctive style and perspective on the future of the e-Business market.