As one of the world’s largest healthcare companies, Caremark Rx distinguishes itself by providing prescription benefit management to millions of Americans. Managing these relationships to ensure each enrollee receives the right medicine at the right time requires skill and precision. That’s why Caremark Rx turned to us to formulate a strategy for servicing customer relationships and moving manually-intensive, offline processes to the Web. Caremark Rx recognized the value for customers in reducing the cycle time between ordering and receiving prescription refills…and they realized the enormous cost savings that could be delivered to the company’s bottom line. So how’d we do? Today, it seems almost inconceivable that these mission-critical customer interactions were once conducted exclusively offline by traditional mail and phone. Now that’s progress.