A Strategic Marketing and Internet Consultancy
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Experience : Fannie Mae : From Laggard to e-Business Leader
   
 

As one of America’s largest financial services companies, Fannie Mae is recognized as a leader in expanding homeownership opportunities for all Americans. But with the advent of the Internet, the company had fallen behind and called on us to revitalize its online brand. Fannie Mae needed to develop a strategic e-business vision to build awareness for its unique mission and mortgage products, to improve customer relationships and communications, and reduce the cost of doing business. Today, we’re proud our work transformed this Fortune 500 Company from ‘e-business laggard’ to 'Internet Week 100,' a select group of industry leaders recognized for the innovative utilization of web -based technologies to drive revenue growth and customer preference.
   

Initiatives & Selected Projects:
 
   
Web Strategy Framework
  Developed proprietary decision-making process to evaluate e-business opportunities, partnerships, technologies and investments.
   
FannieMae.Com View Project Sample
  Successfully implemented the complete redesign and re-engineering of FannieMae.Com resulting in a 193% increase in unique visitors and web traffic in less than nine months.
   
Multi-Family Single Pipe View Project Sample
  Launched the mortgage industry’s first e-commerce site for multi-family lenders enabling the delivery of more than $11 billion in loans to Fannie Mae via the Internet.
   
Desktop Underwriter 6.0 Product Launch
  Retained to develop the communications strategy, messaging and launch plan for the next generation of Desktop Underwriter 6.0, the company’s flagship software product.
   
Benchmark Note Online Exchange
  Launched the world’s first online debt offering by assembling a innovative Web site to quickly and effectively disseminate information to Wall Street dealers and investors.
   
Fannie Mae e-News View Project Sample
  Created e-mail program allowing FannieMae.Com visitors to receive customized communications based on their specific business interests and geographic location.
   
Berson's Weekly Commentary View Project Sample
  Possibly the web’s first corporate blog, Berson’s insights on the U.S. economy continue to be a vital destination for thousands of finance and media professionals.

Services Provided:
  Strategic Marketing

Strategic Marketing

   Internet Marketing

Internet Marketing

   Marketing Consulting

Marketing Consulting
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