For companies doing business all over the world, managing the flow of payments to thousands of suppliers and local currencies is a highly strategic and mission-critical process. The difference between managing it well or not at all can have significant ramifications to a company’s bottom line. What if you could simplify this process and provide complete transparency via single web portal? Meet Trancentrix. With a game changing suite of web-based corporate payment solutions, this Internet start-up had the killer app, but they needed a sophisticated, polished image and a powerful message to break into the board rooms of corporate America. Hello Moving Minds. From top to bottom, we redesigned every aspect of the company’s marketing — from its core value proposition and elevator pitch to the complete resurfacing of the company’s web-based products — with dramatic results, putting this start-up from Omaha, Nebraska on the map with a message of ‘Dollars & Sense.’